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Responsible Use of Artificial Intelligence

At Gexa Plus s.r.o., quality, transparency and customer trust are at the core of everything we do. For this reason, we use Artificial Intelligence (AI) solely as a supporting tool to continuously improve our services and provide information more efficiently.

The use of modern AI technologies enables us to create content more efficiently, improve translations and present information in a clear and accessible way. However, responsibility for all published content always remains with our company.

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How We Use AI

At Gexa Plus, Artificial Intelligence may be used to support activities such as:

• Creating and optimizing product descriptions

• Translating content into various European languages

• Search Engine Optimization (SEO)

• Creating informational articles and blog posts

• Preparing marketing content

• Supporting customer communication

• Assisting with internal business processes and documentation

AI is used solely to support our team and does not replace professional expertise or human review.

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Human Oversight

All essential content published on our website is reviewed by a responsible member of our team before publication.

This applies in particular to:

• Product information

• Ingredients and composition

• Directions for use

• Technical specifications

• Legally required information

Should any discrepancies occur despite careful review, the information provided on the original product packaging and the official manufacturer documentation shall prevail.

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Product Information

Gexa Plus offers high-quality natural mineral waters, healing mineral waters, food supplements and health-related products from various European manufacturers.

All product-related information is based on official data provided by manufacturers, suppliers or applicable legal requirements.

AI is used solely to assist with the wording, organization and presentation of information.

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Images and Graphics

Whenever possible, product photographs represent the actual products.

Certain illustrations, icons or graphic elements may have been created or enhanced using Artificial Intelligence. Such visual content is intended solely for illustrative purposes and does not replace official product images.

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Data Protection

The use of AI does not affect our commitment to protecting personal data.

Personal data is processed exclusively in accordance with our Privacy Policy and the applicable European data protection legislation, including the General Data Protection Regulation (GDPR).

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Our Principles

When using Artificial Intelligence, we are guided by the following principles:

• Transparency towards our customers

• Human responsibility for all published content

• Careful quality control

• Protection of personal data

• Compliance with applicable European legislation

• Responsible and transparent use of modern technologies

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Our Goal

We view Artificial Intelligence as a tool that supports our daily work—not as a replacement for professional expertise, experience or human responsibility.

Our goal is to provide our customers with high-quality information, reliable service and a safe shopping experience.

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Contact

If you have any questions regarding the use of Artificial Intelligence at Gexa Plus, please feel free to contact us using the contact information provided on our website.

Gexa Plus s.r.o.

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Last updated: August 2026